Online Marketing

What's an Opt-In?

Simple SEO Podcast, Online Marketing, Email Marketing

It's a common question, what's an opt-in? Once we answer that, the next questions often are, do I need one and hmm how do I figure out what to create for my busi...

How to use SEO tools to research your lead magnet topic

SEO, SEO for Beginners, Online Marketing, Email Marketing

Have you ever wondered what type of lead magnet would work best for your business and wished someone would tell you what they wanted? Well, my friend, that's EXA...

How to Create a Marketing Plan for Your Small Business

Online Marketing, Simple SEO Podcast

How to Create a Marketing Plan for your Small Business When it comes to marketing success the most critical key is your marketing plan and how well you execute...

How to Increase Website Traffic

SEO, Simple SEO Podcast, Online Marketing, SEO for Beginners

You've got a website or are planning on building one. Great. But you've also probably quickly found that building a website isn't like the movie Field of Dreams,...

SEO is the Cheapest way to Drive Traffic to a Website

SEO, SEO for Beginners, Online Marketing, Simple SEO Podcast

Are you a small business owner looking for affordable ways to drive traffic to your website? Do you have a great product or service but a limited marketing budge...

Analyzing your Black Friday and Cyber Monday Performance

Online Marketing

I know a lot of entrepreneurs and small businesses ran promotions for Black Friday and Cyber Monday and some of the folks I've talked to were frustrated with ...

Why Is SEO Important to my Business?

SEO, SEO for Beginners, Online Marketing

If you've been around here for a while, you've certainly heard me talk about the importance of SEO, but you may still find yourself wondering why is SEO importan...

Do I Need a Website for my Business?

Simple SEO Podcast, SEO, Online Marketing, SEO for Beginners

Do I need a website for my business? This question is one of the most commonly asked questions in entrepreneur groups. I see many answers, and some people say ye...

Important SEO Metrics to Track and Why Traffic isn’t on the List

SEO, Simple SEO Podcast, Online Marketing

When you're working on SEO, you should check metrics to see what's working and what's not working. You might be surprised to find out that traffic isn't at the t...

3 Ways to Find New Customers

Online Marketing, SEO

When you're just starting, it can be hard to know where to find customers for your new business. It's one of the most common questions my students and clients bo...

How to Verify Your Google Business Profile

SEO, Online Marketing, SEO for Beginners

If you've set up your Google My Business listing so that you show up in Google Maps, but you haven't verified it, you're missing an important step. Verifying you...

How to use SEO to Find New Customers

Online Marketing, SEO, SEO for Beginners

There are a couple of ways to grow your business. You can find new customers and service them, and you can continue to service the customers you have so they kee...

Can you use SEO to grow your email list?

Online Marketing, SEO

You may be wondering if you can use SEO to grow your email list, and the answer is most definitely! You should be using SEO to help grow your email list. When yo...

How to Identify Your Ideal Customer

SEO, Simple SEO Podcast, Content, Online Marketing

Can you describe your target audience in a sentence or two? Who does your business serve? This is one of the fundamental questions in any marketing plan. If you ...

How to Create a Home or Office Video Studio

Online Marketing

Are you thinking about adding video content to your marketing plan? Are you a bit overwhelmed at the thought of trying to determine what you need to make it ...